The Essen-based startup Bryght wants to turn creators into entrepreneurs – and is now receiving prominent support for this.
The Essen-based startup Bryght wants to turn creators into entrepreneurs – and is now receiving prominent support for this: Axel Springer, which also includes the start-up scene, is joining as an investor.
The bet behind it is clear: Anyone who has reach today should be able to build a real business from it tomorrow – regardless of Instagram, YouTube or TikTok. Because there algorithms decide on visibility and income. Bryght wants to turn this around and give control back to Creator.
The platform provides the complete infrastructure for this: own marketplaces, memberships, recurring income, direct communication with the community – all in one system. Or to put it another way: a kind of Onlyfans, only without eroticism and with a focus on knowledge, coaching and digital products.
“The most successful entrepreneurs of the next ten years will transform audiences into scalable businesses,” says co-founder and CEO Til Wiesenberg.
Bryght says it has been growing rapidly since its launch. The trading volume on the platform has doubled month after month since October 2025.
