This Fitbit Loop is likely to be positioned as a direct competitor to Whoop 5.0, the Polar Loop and the Amazfit Helio Strap (approx. 99 euros on Amazon). Google relies on a relatively slim design with an eye-catching color scheme; the buckle indicates that the length of the bracelet can be continuously adjusted to ensure a perfect fit.
According to previous rumors, Google will offer the option to use the bracelet without a subscription, but to use all the features you will need to take out a paid subscription. This subscription is primarily intended to provide access to the Fitbit Personal Health Coach, which evaluates the collected data and can give tips on how to improve health and achieve the goals you have set. So far, no further details about the technology, price or launch date of this bracelet are known.
