Canada marks National Tourism Week 2026 with a strong message from the Hon. Minister Rechie Valdezhighlighting tourism’s $52 billion contribution to GDP and its role in supporting 2.1 million jobs. The sector continues to showcase Canada’s culture, landscapes, and communities while preparing for the 2026 FIFA World Cup.
Canada is marking National Tourism Week 2026 with a renewed sense of pride and momentum, as the federal government highlights the industry’s critical role in the country’s economy and identity. In an official statement, Rechie Valdez, Minister of Women and Gender Equality and Secretary of State (Small Business and Tourism), emphasized the importance of tourism as both an economic driver and a unifying national force.
Tourism continues to be one of Canada’s strongest sectors, contributing more than $52 billion to GDP in 2025 and generating nearly $133 billion in revenues. It supports approximately 2.1 million jobs across the country, spanning industries such as hospitality, transportation, arts, and recreation. From major metropolitan hubs to rural and remote communities, tourism injects vitality into local economies and sustains thousands of small businesses.
The Minister underscored that Canada’s global appeal lies in its diversity—dynamic cities, breathtaking landscapes, and rich cultural experiences that attract visitors from around the world. With growing international attention and strong domestic travel trends, the government sees significant potential for continued expansion, particularly as the country prepares to host the FIFA World Cup 2026.
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Home of the True North strong and free, Canada is a wonderland of scenery, incredible experiences, and a vibrant cultural mosaic that spreads from coast to coast.
Officials say the upcoming global event presents a once-in-a-generation opportunity to showcase Canada on the world stage. Preparations are underway to ensure visitors experience seamless travel, safe environments, and memorable stays, while tourism businesses across the country gear up to meet increased demand.
At the same time, domestic tourism remains a cornerstone of the sector’s success. Initiatives such as the Canada Strong Pass are helping Canadians explore their own country more affordably, encouraging travel to national parks, cultural sites, and local attractions. The program has already contributed to a surge in internal tourism, benefiting communities nationwide.
Beyond economic contributions, National Tourism Week is also a moment to recognize the people behind the industry. Millions of Canadians—from hotel workers and restaurateurs to artists, guides, and entrepreneurs—play a vital role in shaping the visitor experience. Their work not only drives the economy but also reflects the warmth, creativity, and diversity that define Canada.
National Tourism Week – Tourism Industry Association of Canada
Official Statement by the Canadian Government on National Tourism Week
“On behalf of the federal government, I wish all Canadians a very happy National Tourism Week.
Tourism is one of the great strengths of the Canadian economy, and it is central to our mission of building a strong Canada.
Canada has what the world wants: dynamic cities, breathtaking natural beauty, rich cultures, unforgettable experiences and welcoming communities from coast to coast to coast. We are a country where visitors come to explore, to connect and to discover something new. And we are a country that Canadians are proud to call home and proud to explore for ourselves.
Tourism creates jobs, supports small businesses, and brings life to communities in every part of the country. In 2025, the sector contributed over $52 billion to Canada’s GDP, generated almost $133 billion in revenues, and supported about 2.1 million jobs.
During National Tourism Week, I want to thank the workers, operators, entrepreneurs, artists, guides, hoteliers, restaurateurs and community leaders who make this sector so vibrant. You are the people who welcome the world, create unforgettable experiences and help showcase the very best of Canada every single day.
Our government is boosting Canadian tourism because we know the opportunity in front of us is enormous. We are investing in the experiences and destinations that make Canada special. We are helping cities attract major international events. We are supporting Indigenous tourism, festivals, and cultural attractions. And we are working with partners across the country to make tourism more competitive, more resilient and better positioned for long-term growth.
This year, Canada will also be in the global spotlight as we prepare to host the FIFA World Cup 2026TM. It is a once-in-a-generation opportunity to welcome the world, showcase our communities and generate lasting economic benefits for tourism businesses across the country. Our government is supporting that effort by helping ensure visitors have a safe, seamless and welcoming experience while traveling to and within Canada and by helping tourism businesses get ready to make the most of this major moment. The FIFA World Cup will bring new audiences to Canada, and it will help show the world that this country is ready to host, ready to compete and ready to lead.
At the same time, we know that one of the biggest drivers of a strong tourism sector is Canadians choosing to travel here at home.
Last year was a strong year for domestic tourism, and the Canada Strong Pass helped more people discover the places, stories and experiences that make this country extraordinary. It made it easier and more affordable for families, youth and visitors to explore national parks, museums, historic sites and more, while supporting local businesses and communities along the way. That is why I am so pleased that the Canada Strong Pass is coming back this summer.
This summer, I encourage Canadians to choose Canada again. Visit a new community, support a local business, enjoy a festival or explore a national park. Stay a little longer. See a little more.
When we travel in Canada, we support Canadian workers, Canadian businesses and Canadian communities.
This National Tourism Week, let us celebrate the people who make this sector shine and the extraordinary country they invite the world to experience.
Happy National Tourism Week!
As Canada celebrates this week, the message is clear: tourism is not just about destinations—it is about people, pride, and the shared experience of discovering a country that continues to inspire both visitors and its own citizens.
