About the Role
Own B2B lead generation and sales support strategy, driving pipeline growth, conversion, and revenue contribution across marketing and sales.
Key Responsibilities
- Build and manage the B2B marketing and lead generation strategy with defined KPIs (CPL, CAC, ROAS, conversion rate, pipeline value, revenue contribution)
- Plan, launch, and optimize paid campaigns on Google Ads, Meta Ads, and LinkedIn Ads
- Manage SEO and website performance, including keyword strategy, technical SEO, and landing page conversion
- Design and manage the sales funnel, lead scoring, and nurturing workflows in the CRM
- Run outbound campaigns: LinkedIn outreach, email sequences, and database building
- Support the sales team with pitch decks, product catalogs, proposals, and quotation templates
- Track the lead-to-deal pipeline, follow up on opportunities, and report on conversion at each stage
- Set sales and lead targets for the team and monitor achievement
- Plan and manage trade shows, exhibitions, and partner and vendor events
- Set up tracking and attribution using GA4, Google Tag Manager, and Search Console
- Supervise marketing executives and coordinate with sales executives
- Manage marketing budgets, agencies, and vendors
- Deliver monthly performance reports covering leads, pipeline, and closed revenue
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