Jamaica’s Tourism Minister Edmund Bartlett underscored the urgency of preparedness as global risks intensify, declaring that “Resilience is the new tourism currency.” He emphasizes that destinations able to withstand disruption, maintain credibility, and recover quickly will secure jobs, protect communities, and remain competitive in an increasingly volatile global tourism landscape.
SOURCE: Jamaica to Lead Global Tourism Resilience Talks at GTRCMC Conference in Kenya BY: eTurboNews | eTN
