Tim Cook insists on commenting on certain events with a post on X. He doesn’t always seem to succeed at this particularly well: in 2016, for example, he published a photo taken with his iPhone that looked blurry and blurry – and unsurprisingly caused ridicule. Now another tweet is raising eyebrows: On December 24th, Cook more or less subtly referred to the season finale of the hit series, which was broadcast on the same day Pluribus. This is not only well received: On the one hand, Cook is accused of blatant marketing at Christmas, and on the other hand, the image included in the article raises some questions. Christmas greetings from Cook with self-promotion
When Tim Cook posts a post on X, it is usually viewed millions of times. His last tweet is no exception, but it is not well received by everyone: Cook took the opportunity to refer to the Apple TV series Pluribus to refer. This is the most successful series on the platform. The focus of the plot is Carol Sturka: the American and a handful of other people around the world are the only people who have not been affected by a new virus. What the infected have in common is that they appear extremely happy and contented and that their thinking is always collective. Cook wishes Carol a Merry Christmas and attaches a picture. This causes confusion among some users: The Apple CEO is accused, among other things, of including advertising for content from the Apple cosmos even in a simple Christmas message.
Image generated with AI?
Furthermore, malice poured over the picture: critics like John Gruber drew attention to inconsistencies that are typical of AI-generated illustrations. The Christmas tree is largely kept blurred, but this does not apply to the edges. The milk packaging has a strange and simply wrong labyrinth and the labeling on the front contradicts itself: it says both whole milk and low-fat milk at the same time. However, the corresponding props in the series have the same error.
Keith Thomson identified as the author
Another criticism of Cook is that he does not mention the artist of the picture. Apple TV added this information a few hours later. It is Keith Thomson, who created the illustration with a MacBook Pro. Thomson was only very vague about the picture: he could not comment on customer projects. Basically, he always draws and paints by hand, although he sometimes uses standard digital tools. The artist leaves it open whether this also includes AI.
