Gyms need their members not only win, but also create long-term loyalty. The requirements of a modern Member management have increased: Digital communication, automated processes and individual support are crucial for success. A powerful one CRM system is the key to taking service and efficiency to a new level. But which CRM is best for fitness studios?
What gyms really need today
The requirements for a CRM system for fitness studios are diverse. It is no longer just about managing member data, but rather about holistic management of customer relationships. A modern CRM should offer the following functions:
- Central member administration – All data, contracts and activities in one place
- Automated communication – Emails, SMS, reminders and newsletters
- Lead management – Acquisition of new members, trial training and follow-up campaigns
- Appointment and course management – Booking, administration and utilization analysis
- Reporting and analysis – Member development, churn rate, sales and satisfaction
- Integration with accounting and payment – Automatic invoicing and payment processing
- Mobile use – Access for trainers and members from anywhere
- GDPR compliance – Data protection and consent management
Gyms particularly benefit from systems that not only store data, but also automate processes, strengthen customer loyalty and simplify communication.
Overview: The most important CRM systems for fitness studios
Various CRM solutions for fitness studios have become established in the German-speaking market. Among the most famous are HubSpot, Magicline and FitogramPro. Each solution has its own strengths and priorities.
- HubSpot: All-in-one CRM with extensive automation, marketing features and flexible integrations. Particularly strong for Lead management, Campaigns and digital communication.
Image: HubSpot - Magicline: Industry solution for fitness studios, with a focus on Member management, Course booking, Payment and Studio organization. Many interfaces to hardware and payment services.
Image: Magicline - FitogramPro: Cloud-based system for Course provider and boutique studios, with a focus on Online booking, automation and Mobile apps.
Image: FitogramPro
Below we compare the systems in detail and show how a modern fitness studio benefits from them.
Feature comparison: HubSpot vs. Magicline vs. FitogramPro
In the following table we show how the three CRM systems differ based on various criteria:
| feature | HubSpot | Magicline | FitogramPro |
|---|---|---|---|
| Member management | Individual profiles, history, segmentation | Membership file, contract management, check-in | Member lists, course booking, history |
| Lead management | Automated capture, lead scoring, follow-ups | Trial training, offer management | Lead capture, online inquiries |
| communication | Email, SMS, newsletters, automations | Email, SMS, push notifications | Email, app notifications |
| Course management | About integrations, booking tools | Course schedule, booking, occupancy | Online booking, utilization analysis |
| Reporting & Analytics | Dashboards, individual reports, marketing ROI | Member statistics, sales, churn | Course utilization, member development |
| Payment & Accounting | About integrations (e.g. Stripe, DATEV) | Automated debiting, invoicing | Online payment, bills |
| Mobile use | App for team and members, responsive design | Mobile apps for check-in and course booking | Mobile app for members |
| GDPR & data protection | Germany and EU hosting possible from the starter tariff | GDPR compliant, rights management | GDPR compliant, consents |
Price comparison: How much do the systems cost?
HubSpot offers one free basic version with CRM functions. The paid packages for marketing, sales and service are modular and scale as the studio grows. Many features are already included in the starter package.
- Basic version: For free
- Starter tariff: from 15 euros per month
- Smart CRM Professional: from 45 euros per month
- Smart CRM Enterprise: from 75 euros per month
Magicline and FitogramPro bill based on location and functionality. Prices start at around €49 per month for small studios and increase depending on the package and number of members.
- Magicline: from around 49 euros per location/month
- FitogramPro: from around 29 euros per month, premium packages from 79 euros
The choice depends on the desired features, studio size and marketing needs.
Onboarding and user-friendliness
HubSpot convinced by one intuitive operationa variety of Templates and German-speaking support. Setup only takes a few hours; Additionally, tutorials and a help center make it easier to get started. Guided onboarding processes and an active community with numerous resources support the user.
Also Magicline and FitogramPro enable easy setup, with a particular focus on quick integration Check in, Course booking and Payment processing. Live webinars and tutorials are available, while the support team can help with any questions.
Integrations and extensions
HubSpot offers one open APIabove 2,000 apps and numerous Integrations to areas such as accounting, Project management, marketing and communication. There are interfaces to platforms such as Asana, Trello, Slack, Google Workspace, Microsoft 365 as well as DATEV. Can also be used for individual workflows Zapier be used.
Magicline and FitogramPro integrate with payment services, Hardware such as access systems and Accounting software. Additionally they offer Apps for members and trainersenable one automatic payment processing as well as Online booking and Check in.
Reporting and key figures
HubSpot delivers extensive dashboards for Leads, Membership development, Marketing campaigns, Team performance and Sales volume. The Reports are individually customizable and exportable. Users can create their own reports and KPI tracking easy to implement for studios.
Magicline and FitogramPro deliver reports Membership numbers, Course occupancy, Sales volume and Churn rate ready. One Utilization analysis for courses and trainers as well Member statistics at the touch of a button support the studio administration.
Data protection and GDPR
HubSpot hosts all data from Starter tariff in Germany and the EU and guaranteed GDPR-compliant processes. For Free users The data is hosted in the USA. The safety features include Consent managementone individual rights allocationthe automated deletion after deadlines as well as Audit logs and comprehensive Compliance.
Magicline and FitogramPro are also GDPR compliant and offer one flexible rights management. Audit logs and compliance documentation provide additional security.
Case Study: German Golf Association eV uses HubSpot for member and communication management
The German Golf Association eV (DGV) is one of the largest sports associations in Germany with over 700 affiliated golf clubs and more than 650,000 members. The DGV faced the challenge of: communication to digitize with the clubs and members and the interaction to personalize. With HubSpot could be the association CRM Centralize and automate the processes for member support, event management and marketing.
- Central data management for clubs, members and contact persons
- Automated email campaigns for events, information and promotions
- segmentation according to interests, club size and region
- Dashboards for evaluating campaigns and member development
Result: The DGV can target its members and clubs, personalize communication and significantly increase efficiency in day-to-day business.
Practical workflows and automations for fitness studios
Which workflows and automations count for fitness studios in practice? The following points clarify:
- Member onboarding: Automated welcome emails, document request, contract conclusion
- Course booking: Online booking, automatic reminders, utilization analysis
- Status updates: Members receive regular information about promotions, training and events
- Feedback workflow: Automated surveys after trial training or courses, reports for studio management
- Lead management: Automated lead qualification, follow-ups and segmentation
Software conclusion: Who is which CRM suitable for?
In the following list we briefly and concisely introduce HubSpot, Magicline and FitogramPro:
- HubSpot is ideal for studios that Lead management, Campaigns and digital communication at the highest level and value marketing integration and automation.
- Magicline is the first choice for classic studios that Member management, Course booking and Payment want to control centrally.
- FitogramPro is suitable for course providers and boutique studios looking for a lean, cloud-based solution with a focus on online booking and mobile apps.
FAQ: The most important questions about CRM comparisons
Can I migrate data between HubSpot and Magicline?
Yes, this is possible via integrations and third-party providers like Zapier.
How quickly can I start?
HubSpot, Magicline and FitogramPro are ready to go in just a few hours, depending on the complexity of the processes.
Can I connect the tools with accounting or payment?
Yes, many interfaces and apps are available.
How secure is my data?
HubSpot, Magicline and FitogramPro comply with the GDPR and offer EU hosting. At HubSpot from the starter tariff. In the free version, data is hosted in the USA.
Which solution is cheaper?
FitogramPro is often cheaper for small studios, but HubSpot offers more power and flexibility for comprehensive marketing and automation workflows.
Conclusion: CRM for fitness studios and digital membership management
HubSpot, Magicline and FitogramPro are strong solutions for fitness studios that want to digitize and automate their membership management. Who one All-in-one platform with strong Marketing integration and automation If you are looking for something, HubSpot is the best choice. If you prefer classic studio management with course booking and payment, you will find the right tool in Magicline or FitogramPro. It’s worth testing the systems – because the right CRM determines the future of your studio.
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