The pitch is over. The business model has been explained, the market has been classified, the numbers are on the table. Now often only one slide remains – the last one. The call-to-action (CTA) slide is the transition from pitch to action. It is not a formal conclusion, but the moment in which it must become clear what should happen next.
Why investors need a clear call to action
Investors are efficient. You see a lot of decks, meet a lot of founders and work under time pressure. Even if your startup is convincing, you are always competing with other topics in the investor’s mind.
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Investors usually find a way to get in touch with you. But the crucial question is: After investing so much time into a good pitch deck, why would you make it difficult for them? If you want to have conversations, you have to be clear about what the next step is.
From the many successful decks we have seen on AddedVal.io over the past few years, we can derive the following four elements.
