HubSpot and Copper are among the most popular CRM solutions for companies Google Workspace (formerly G Suite). Both systems offer a variety of functions, but differ fundamentally in their philosophy, depth of integration and scope of functions. In this detailed comparison you will find out which CRM is the better choice for Google Workspace users, what advantages and disadvantages the tools offer and how they prove themselves in practice.
HubSpot CRM vs. Copper: Which is the best CRM for Google Workspace users?
HubSpot is a comprehensive platform that Sales, Marketing, Service and Operations combined in one solution. Copper on the other hand, positions itself as that CRM for Google Workspace and offers particularly deep integration with Gmail, Google Calendar and Drive. But which system suits your company better? Here you will find the most important differences, use cases and decision-making aids.
Direct comparison: HubSpot CRM and Copper at a glance
| criterion | HubSpot CRM | Copper |
|---|---|---|
| Integration with Google Workspace | Very good, but not as deep as Copper; Emails, calendars, contacts, Drive attachments | Seamless, embedded directly into Gmail & Google Calendar, official Google partner |
| Features | Comprehensive: CRM, marketing, sales, service, automation, analytics | Focus on CRM, pipeline, tasks, contact management, automation |
| user interface | Modern, extensive, customizable, but more complex | Extremely intuitive, right in Google UI, very low learning curve |
| Scalability | Very high, suitable for startups to enterprise | Ideal for small to medium-sized teams (up to approx. 200 users) |
| automation | Workflows, sequences, lead scoring, marketing automation | Automation of tasks, email templates, less marketing focus |
| Pricing | Freemium model, many functions for free, add-ons charge a fee | No free plan, but 14 days trial; from around 23€/user/month |
| GDPR & data protection | European and German data centers from the starter tariff, GDPR compliant, many compliance features | US hosting, GDPR features present but less pronounced |
| Integrations (third party) | 1,000+ apps, Zapier, native integrations | Focus on Google ecosystem, fewer external integrations |
Who is HubSpot CRM suitable for?
Below we show which Google Workspace users HubSpot CRM is suitable for:
- Growing companies: HubSpot’s platform is ideal if you want to scale and value marketing, sales and service from a single source.
- Teams with complex processes: HubSpot offers extensive automation, segmentation and reporting.
- Companies with a focus on GDPR: European data centers and many data protection features.
- Marketing-driven companies: Integrated landing pages, email marketing, lead scoring and more.
Who is Copper suitable for?
Below we show which Google Workspace users Copper is best suited for:
- Google Workspace Power Users: If your entire team works in Gmail, Google Calendar, and Drive, Copper is unbeatably simple.
- Small and medium-sized companies: Copper is ideal for teams with up to around 200 users.
- CRM beginners: The user interface is extremely intuitive and requires little training.
- Sales teams without a marketing focus: Copper focuses on pipeline, contacts and tasks.
Advantages and disadvantages in detail
Advantages of HubSpot CRM
The HubSpot CRM system convinced as comprehensive platformthe Sales, Marketing, Service and Operations combined in a single solution. This is particularly attractive Freemium modelwhich enables companies to maintain many central functions permanently free to use. Another highlight is the strong automation: With Workflows, lead scoring and Email sequences Processes can be mapped efficiently and recurring tasks can be automated.
For companies in Europe it is GDPR focus of HubSpot is a decisive advantage because European data centers and extensive Compliance tools ensure maximum data security and legal compliance. In addition, the platform is capable of growth and can be flexibly adjusted Startups to enterprise companies scale.
Disadvantages of HubSpot CRM
- Complexity: Sometimes “too much” for very small teams or pure Google users.
- Some features require a fee: Advanced automation and marketing features only in the Sales/Marketing Hub.
- Google integration good, but not as deep as Copper: Copper is unbeatable here.
Benefits of Copper
Copper scores with one Seamless integration into Google Workspacesince the CRM is directly in Gmail, Google Calendar and Google Drive is embedded. The intuitive operation ensures that users are practical no training period you need and can immediately find your way around the clear interface.
This is particularly practical automatic synchronization from Contacts, emails and appointmentsso that all important information is always up to date and available centrally. As official Google partner and Recommended for Google Workspace app Copper is also recommended directly by Google and enjoys an excellent reputation in the Google ecosystem.
Disadvantages of Copper
- Fewer features: No full-fledged marketing or service module.
- Less automation: Automation options are limited.
- Price: No free plan, starting at around 23 euros/user/month.
- Data protection: US hosting, less GDPR features.
Practical relevance: Typical workflows for Google Workspace users
- Email integration: Both sync emails. Copper works directly in the Gmail inbox (emails can be assigned to contacts, deals and tasks in the inbox), while HubSpot uses a sidebar and plugins (email logging, but less seamless).
- Calendar and appointments: Copper automatically takes over Google Calendar events and displays associated contacts/deals. HubSpot offers true two-way synchronization (appointments can be created directly in the CRM and are synchronized with Google Calendar).
- Contacts and Leads: Copper automatically recognizes and creates new contacts from Gmail emails. HubSpot also offers more segmentation options, lead scoring and automation rules.
- Files and notes: Both integrate Google Drive. Copper allows you to link, view and edit Drive files directly in the CRM. HubSpot allows file attachments via a Drive shortcut, but with less deep integration.
Real Case Study: Netgain Solutions uses HubSpot CRM for growth and efficiency
The company Netgain Solutionsa provider for IT and cloud solutions in the healthcare sector, faced the challenge of Sales and Marketing to interlink better and that growth to accelerate. With the HubSpot CRM system Netgain managed to Lead generation to automate that Sales processes to optimize and the Customer acquisition measurably increase.
- Automated lead generation via website, landing pages and forms: By integrating HubSpot, Netgain gained new contacts every day, which flowed directly into the CRM via online forms and targeted campaigns.
- Central management of all contacts, deals and activities in HubSpot CRM: All customer data, interactions and sales opportunities were now bundled into one system, providing a complete overview of the entire sales cycle.
- Sales and marketing alignment through shared dashboards and workflows: Netgain’s marketing and sales teams worked closely together for the first time. With individually tailored dashboards and automated workflows, both areas transparently pursued common goals and exchanged relevant information.
- Transparent pipeline for forecasts, follow-ups and completion rates: Netgain used HubSpot’s clear sales pipeline to keep an eye on the status of all opportunities at all times, carry out targeted follow-ups in a timely manner and continuously improve closing rates.
Result: Netgain Solutions could do that Lead quality significantly improve that Completion rate increase in sales and the Sales volume sustainably increase. The close integration of marketing and sales ensured greater efficiency and growth.
Step-by-step instructions: How to set up HubSpot CRM for Google Workspace
The integration of HubSpot with Google Workspace is done quickly and easily. This is how you do it:
- Create a HubSpot account: Go to the HubSpot website and register for free. Follow the instructions to set up your account.
- Connect Google Workspace: In the HubSpot dashboard, under “Integrations” you will find the option to connect Google Workspace. Sign in with your Google account and grant the required permissions.
- Enable email and calendar sync: Activate synchronization so that emails, contacts and appointments are automatically taken over.
- Import contacts: Import your existing contacts from Gmail or Google Contacts directly into HubSpot’s CRM.
- Set up workflows and automations: Use automation features to automate follow-ups, tasks, and notifications.
FAQ: HubSpot CRM vs. Copper for Google Workspace users – the most important questions
Which CRM is better for Google Workspace: HubSpot or Copper?
Copper offers the deepest integration with Google Workspace and is ideal for teams that work almost exclusively in the Google ecosystem. HubSpot scores with more functions and scalability, but is particularly suitable for companies that want to combine marketing and sales.
How do the automation features differ?
HubSpot offers extensive automation (workflows, lead scoring, marketing automation). Copper primarily automates tasks and emails, but is less extensive.
What about data protection and GDPR?
HubSpot offers European and German data centers from the starter tariff and many GDPR tools. In the free version, data is hosted in the USA. Copper hosts in the USA but offers basic privacy features.
Is there a free version?
HubSpot offers an extensive freemium model. Copper Only has a 14-day trial period, after which there is a fee.
Conclusion: HubSpot CRM or Copper – which is better for Google Workspace users?
The HubSpot CRM is the right choice if you have one comprehensive, scalable solution are looking for, the Marketing, sales and service united and at the same time GDPR compliant is. Copper is unbeatable if you have one small to medium team have, that uncompromisingly on Google Workspace sets and one extremely intuitive operation wishes. For most growing companies, HubSpot offers better value for money and more future security.
