Anyone who uses Apple’s business tools will now find a new solution: Cupertino now offers a solution called “Apple Business”, which combines Apple Business Essentials, Apple Business Manager and Apple Business Connect under one roof. It is now easier for companies to use existing services as there is a central point of contact for this. The rollout is global, although most features are available to businesses in the US. In this country, the platform also impresses with some practical features and a completely revamped app. New website and completely overhauled app
Apple Business includes brand and location management tools and integrates an MDM solution. Apple accounts can be managed centrally and apps and software updates can be installed on the devices without any detours. There is a new website for this:
Apple also took on the “Apple Business Essentials” application, which now also bears the name “Apple Business”. Version 2.0 includes innovations such as a directory function to get in touch with employees. There is also now an offshoot of the app for the Vision Pro.
Map app ads – only in North America for now
Another innovation concerns the ability to book advertisements for your own company, which appear in Apple’s maps app. This function is initially limited to the USA and Canada. In the beta builds of iOS 26.5 there are already concrete references to advertising, which is used in the “Suggested locations” section. Access statistics are also visible on the platform, such as “search queries, views and taps on actions,” as Apple notes. The brand name and logo for the card app, wallet and other services can be easily customized:
Apple Business is free for new and existing customers. If you want more iCloud storage or privileged access to Apple support, you can take out a paid subscription for these features.
