Job Type: Full-Time (Contract)
Experience: 2–3 Years (Mid-Level)
Location: Remote – Karachi
Compensation: 45,000–55,000 PKR
Shift: Morning Shift
Experience: 2–3 Years (Mid-Level)
Location: Remote – Karachi
Compensation: 45,000–55,000 PKR
Shift: Morning Shift
We are looking for a motivated and experienced Digital Marketing Specialist to join our team. The ideal candidate should have strong hands-on experience in Meta Ads, Google Ads, and TikTok Ads, with the ability to plan, launch, monitor, optimize, and scale paid advertising campaigns.
We are looking for someone who understands performance marketing beyond simply creating ads. Someone who can analyze campaign data, identify opportunities, reduce acquisition costs, and improve overall ROI.
Key Responsibilities:
- Plan, create, manage, and optimize Meta (Facebook & Instagram) Ads campaigns.
- Manage Google Ads campaigns including Search, Display, YouTube, Performance Max, and remarketing where applicable.
- Create and manage TikTok Ads campaigns.
- Experience running and managing paid advertising campaigns specifically for the UAE market is highly preferred.
- Conduct audience research, targeting, competitor research, and campaign planning.
- Monitor key performance metrics such as CTR, CPC, CPM, CPL, CPA, ROAS, conversions, and conversion rate.
- Continuously optimize campaigns based on performance data.
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