The choice of film from the world of Star Wars was probably not a coincidence. Director Jon Favreau spoke in the spring about how the Apple Vision Pro was used during production to better assess IMAX image sections. The demonstration fits well with Apple’s efforts to position Vision Pro not only as an entertainment device, but also as a tool for professional media production.
WWDC Preparations: The Hashmoji
While the joint film evening is considered an innovation at a World Wide Developers Conference, Apple otherwise follows the usual procedures. This also includes how the marketing machine is getting more and more rolling. Anyone who uses the hashtag #WWDC26 on X will now automatically see a small symbol next to the keyword – a so-called Hashmoji. Apple has been using this form of event advertising for several years for larger presentations, including iPhone keynotes and developer conferences.
You can see an Apple logo with a metallic, reflective appearance with colored light refractions. The Hashmoji was activated only a short time after Apple’s marketing director Greg Joswiak published another short WWDC teaser on X (see Report). Many assume that the graphical effects reflect what the new generation of Siri will look like in iOS 27.