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WTTC Welcomes Meliá Hotels International as New Global Member

The World Travel & Tourism Council (WTTC) has welcomed Meliá Hotels International as a Global Member. The partnership brings together one of the world’s leading hospitality companies and the global tourism body to advance sustainability, innovation, and resilient growth across the Travel & Tourism sector worldwide.

London, UK – The World Travel & Tourism Council (WTTC) welcomed Melia Hotels Internationalone of the world’s leading hospitality companies, as its newest Global Member.

Founded in 1956 in Mallorca, Spain, Meliá Hotels International has built a distinguished legacy over more than 70 years in the tourism sector. Headquartered in Palma de Mallorca in the Balearic Islands, the company operates a global portfolio of hotels across 46 countries, underscoring its extensive international presence and continued expansion.

Today, Meliá Hotels International manages more than 400 hotels worldwide through a portfolio of nine distinctive brands: Gran Meliá Hotels & Resorts, ME by Meliá, The Meliá Collection, Paradisus by Meliá, Meliá Hotels & Resorts, ZEL, INNSiDE by Meliá, Sol by Meliá, and Affiliated by Meliá. Through these brands, the company delivers diverse hospitality experiences tailored to both leisure and business travelers.

Meliá’s business strategy is anchored in innovation, sustainability, and a guest-centric approach, positioning the company as a benchmark in the global hospitality industry. Recognized by S&P Global as Europe’s most sustainable hotel company, Meliá continues to drive responsible growth through strong commitments to environmental stewardship, social impact, and digital transformation, creating long-term value for stakeholders while enhancing the travel experience.

Gloria Guevara

Gloria Guevara, President & CEO of WTTCsaid:

“We are proud to welcome Meliá Hotels International to WTTC. As a company rooted in Mediterranean hospitality yet operating across 46 countries, Meliá exemplifies how global scale can be successfully combined with a deep commitment to sustainability, community impact, and authentic guest experiences.

“Their long-standing leadership in responsible tourism, combined with a clear focus on innovation and talent, makes them a valuable voice within our global membership. We look forward to working closely with Meliá to accelerate the transition towards a more sustainable, inclusive, and resilient sector, while continuing to demonstrate the transformative power of Travel & Tourism as a driver of economic growth and cultural connection worldwide.”

Gabriel Escarrer, Chairman and CEO of Meliá Hotels Internationalsaid:

“As one of the leaders in the leisure hospitality sector, with 70 years of experience in the industry, Meliá has been an active participant in the major transformations the sector has undergone. Throughout this journey, we have learned the importance of coming together to achieve more ambitious goals and to drive the essential public-private collaboration from within the private tourism sector.

“We also believe in the power and commitment of private companies to make a positive impact on society and the environment. In this context, the WTTC undoubtedly represents an indispensable platform for knowledge and for guiding the enhancement of tourism policies, supporting the transition towards a more profitable, sustainable, and globally influential future for our industry.”

The addition of Meliá Hotels International further strengthens WTTC’s global membership network, bringing valuable expertise from one of the hospitality sector’s most established and forward-looking companies. Together, WTTC and Meliá will work to advance sustainable tourism practices, foster innovation, and support policies that enable the continued growth and resilience of the global Travel & Tourism sector.



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