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Why some founders raise money faster – and others don’t

Arna’s bridegroom is co-founder of the business angel platform AddedVal.io and himself a micro-angel investor. He supports early-stage startups in fundraising through pitch deck optimization, investor data and many best practices.
Arna’s Groom/Getty Images; Collage: startup scene

Anyone who has ever been involved in several fundraising processes will quickly recognize a pattern. Two founders start with similar requirements, but after a few weeks one is significantly further along than the other. The difference almost always lies in how fundraising is actually implemented.

The first group: a lot of activity, little progress



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