If there’s one thing Germans are known for—besides precision and great bread—it’s their deep-rooted love for the environment. Germans love sustainability! From impressive recycling systems to car-free Sundays in some cities, Germany isn’t just casually eco-conscious. It’s a lifestyle.
In fact, according to a 2024 report by Mintel, 81% of German consumers perceive their lifestyle as very or somewhat environmentally friendly (in mind Canadian mind, the definitely of “somewhat” for a German is quite high 🤣). So, in the food sector, 80% of German consumers prefer sustainable packagingsuch as reusable containers, when purchasing food products, surpassing the European average of 73%.
The country ranks among the top in the EU for waste reduction and renewable energy use, and it’s not just about sorting the green, brown, and yellow bins correctly (which, let’s be honest, feels like a national sport)—it’s about making mindful choices in every corner of daily life.
So when I came across Mother’s Eartha small Dutch family business and sustainable cleaning brand, it felt like the perfect match for anyone living in Germany—or trying to live like a German when it comes to eco-habits (I know Germany has changed the way I live my life!)
Meet Mothers Earth: Where Clean Meets Green
Let’s face it, most of us don’t exactly get excited about laundry day. But what if I told you your wash routine could actually help the planet without sacrificing cleanliness, convenience, or your wallet?
Mothers Earth is on a mission to make home care simpler, safer, and a whole lot better for the planet. Their line of plastic-free, plant-poweredetc hyper effective cleaning products are tailor-made for eco-conscious homes.
Fun fact: this small Dutch family business also got awarded by PayPal for best start-up of 2025! 🤩
Here’s why I (and probably your German neighbor – remember, Germans love sustainability) am totally here for it ⬇️
1. Laundry Sheets That Make a Difference
Forget bulky detergent bottles and messy measuring cups. Mothers Earth Eco Laundry Sheets are ultra-concentrated, biodegradable, and come in plastic-free packaging. Just toss a sheet into your washing machine and voila—fresh, clean clothes.
Each box gives you 60 washesand they’re gentle enough for sensitive skin and baby clothes. Plus, they save a ton of space (and weight), which makes them perfect for small apartments, travel, or minimalist living.
2. No plastic, no problem
Germany takes packaging seriously—so should we! In 2022 alone, Germany generated over 18 million tonnes of packaging waste. That’s why switching to recyclable, compostable, or refillable packaginglike the kind used by Mothers Earth, is more than a trend. It’s a must.
From laundry sheets to multi-surface cleaners, everything arrives in thoughtfully designed, plastic-free packaging. It’s like a little high-five to the planet every time you clean.
3. Kind to Your Skin, Tough on Dirt
If you’ve got allergies or babies (or both), you’ll appreciate how gentle these products are. Hypoallergenic and free from harsh chemicals, Mothers Earth is serious about being kind to humans as well as the earth.
But don’t mistake that gentleness for weakness. Theirs Stain Remover Bar is a natural powerhouse—perfect for tackling grass, grease, or whatever your toddler decided to roll in today.
4. Clean Home, Clean Conscience
All of Mother Earth’s products are cruelty-free and veganso you’re not just keeping your home clean—you’re supporting ethical practices with every wash and wipe. And let’s not forget, this is a female-founded small businessso your support makes a big difference.
5. Refills That Actually Work
Want to ditch the single-use cleaner bottles? Mother Earth’s Multi-Surface Cleaner Refills are plant-based tablets you just drop into water. Simple, smart, and seriously effective.
No more lugging heavy cleaning supplies home or wondering what’s really in that mystery blue liquid under the sink. Just clean ingredients, clean packaging, and clean counters.
Why This Matters in Germany
Living in Germany has definitely made me more aware of my environmental footprint. In addition to the fact that Germans love sustainability, there’s an unspoken expectation here that you do your part—whether that’s biking instead of driving, reusing jars, or yes, re-evaluating how you clean your house.
And the beauty is: Small changes really make a big difference.
Switching to a brand like Mothers Earth fits perfectly into the German way of life—efficient, thoughtful, and sustainable. Whether you’re a long-time local or a newly arrived expat, it’s never too late to upgrade your cleaning game to match your eco-goals.
Ready to Clean Like a German?
If you’re looking for low-waste, high-performance home care that fits your lifestyle (and your laundry routine), Mother’s Earth have you covered. Head to the Mothers Earth website to explore their full range and make the switch.
