Your biggest obstacle to successful fundraising isn’t the fact that you don’t have any sales yet. Because sales are just one (albeit fairly clear) form of validation.
The real problem is the lack of clarity about demand, which makes investors hesitant to enthusiastically subscribe to your ticket.
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Below I have summarized in four exemplary stages what we usually see on AddedVal.io with startups that are not yet making any sales but are still looking for investors.
We always advise founders at the lowest level in particular that they should move up at least one level, or better even two levels, on their own before actively asking investors for capital.
Do you want to minimize the rigor of your fundraising and maximize the likelihood of success? Then let’s go through it together.