Surprising frontrunner: This product ends up in the shopping cart at Flink more often than anything else. It’s not champagne.
Classic weekly shopping is a thing of the past. Today we scroll, search, pause – and then continue later. An analysis by the delivery service startup Flink shows how Germans’ digital shopping behavior has changed and what will actually end up in their shopping cart in 2025.
The undisputed leader among the products are cherry tomatoes (250 grams). The most searched term in the app: eggs. Hardly surprising, because according to Flink Germany boss Lucas Rietz, they are “one of the absolute basics in everyday German life – whether breakfast, lunch or baking cakes”.
This is the time when people shop most often
The average shopping cart contains 17 items and costs around 45 euros. On average, users need 27 clicks from the first product to the order.
Especially in the evening, shopping becomes an incidental process: While everything can be done in around 25 minutes in the morning between 7 a.m. and 9 a.m., shopping after 10 p.m. takes an average of several hours. Overall, it takes around 60 minutes between opening the app and ordering – not because people are actively shopping, but because the process is constantly interrupted.
Flink records the highest activity in the afternoon between 3 p.m. and 7 p.m. And: the worse the weather, the better the business. When it’s hot or heavy rain, orders skyrocket. The largest single order of the year was 1240 euros (whoever that was should contact us!).