An AI that spits out entire songs including videos at a prompt – in minutes. The London startup Mozart AI wants to automate production, mixing and mastering. Are music producers’ jobs in danger of disappearing? An expert classifies.
An AI that creates complete songs, including a music video, in minutes – that’s what the London startup Mozart AI wants to make possible. The idea: music production at the push of a button. But what does this mean for producers and creatives?
Mozart AI seed round with top investors
Mozart AI, founded in 2025, has just raised $6 million in its seed round. It was led by Balderton Capital, one of the most renowned European VC funds, which has already invested in Quantum Systems and Revolut.
Also on board are the Berlin start-up network EWOR, which specializes in promoting tech talent, the US investor Kevin Hartz, co-founder of Eventbrite and early Airbnb supporter, as well as Mercuri, a London investment company with a focus on media, entertainment and tech.
The startup is developing an AI-native Digital Audio Workstation (DAW). Means: Classic studio work is replaced by AI-supported, prompt-based workflows. Users can initiate their own compositions or have AI agents produce music completely autonomously. Suitable music videos can be generated and shared directly on social networks – the complete music production package combined in one tool.
A decisive advantage: creative people retain full control and all copyrights. The models are based exclusively on free material, so the songs can be used commercially – despite AI.
Since the beta in September, over 100,000 users have created more than a million songs. Mozart AI wants to use the fresh capital to expand the team, further develop the technology and prepare for the major roll-out.
Music business expert about AI in the music industry
But how do experts assess this trend? Leo Wagner, lecturer in music business at the Munich Adult Education Center and former manager at Sony Music and Bamboo Artists, sees this as just the next stage of a development that has long since begun. According to him, tools like Mozart AI are rapidly accelerating the democratization of the music industry.
“Some time ago, production, mixing and mastering involved a lot of human, time and financial effort – that’s different today.” By the mid-2010s, digital audio workstations were already significantly lowering these barriers to entry, leading to a boom in both amateur and professional producers.
AI will now multiply this trend. Simple music productions will hardly require specialist knowledge in the future – access to the market will become even broader.
So will we all soon be listening to the same AI music – and will the producer become superfluous? Wagner believes: A new “level playing field” is emerging here too. Anyone who concentrates on tasks that AI can do better will be pushed out. However, those who use it as a tool and complement it with creativity can hold their own. Special-purpose productions such as jingles or notification sounds are particularly affected.
In emotionally charged projects, however – such as pop music – people remain irreplaceable. Because what counts there is not only technical ability, but above all empathy, willingness to compromise and intuition – qualities that an AI has not (yet) mastered.