From Aloha to Berlin, ITB’s 60-year legacy reflects an industry shaped by resilience, innovation, and global dialogue. As tourism faces political uncertainty and AI disruption, the City of Freedom once again becomes the meeting point where travel leaders gather to redefine how the world connects, explores, and moves forward together.
SOURCE: The World Comes to Berlin: ITB Berlin at 60 Navigates Tourism’s Future in an Age of Change BY: eTurboNews | eTN