Luxury is not always about what you see. Often it is about what you feel when the lights are off and the door is closed, when silence wraps around you and everything that remains is touch. In the world of fine hotels and private yachts, this is where Frette comes in. The Italian linen house has been making bedsheets, towels, and table linens since 1860, and for more than a century it has supplied not only the private residences of kings and popes but also some of the world’s most precise hotels.
Frette began life in France but moved quickly to Italy, where its headquarters remain. From the start, the company distinguished itself with fabrics that carried both strength and delicacy. The Vatican and St Peter’s Basilica were among its early clients, as were royal houses across Europe. These commissions were about more than fabric. They were about trust, a belief that a company could turn cotton into something that communicated dignity and permanence. Over time, its reputation expanded from palaces and churches to the modern sanctuaries of hospitality: grand hotels, boutique boltholes and, more recently, the world of super yachts.
Frette’s Quality
What has kept the company relevant is its ability to work in two directions at once. It preserves a deep archive of motifs and weaving techniques while remaining alert to the demands of today. The company calls this its Heritage and Design Formula. In practice, it means that a guest at a 19th-century palace hotel in Lake Como and a traveler checking in to a contemporary skyscraper in Dubai can both sleep beneath the sheets that feel equally suited to their surroundings. The material remains the same in its quality, but the finish shifts to fit the aesthetic. This balance of tradition and reinvention is the quiet art at the heart of the business.
The hospitality world is where most people encounter Frette, and the list of hotels that use its linens is formidable. At the Peninsula in Beijing, the company designed a custom hexagonal motif for the guest rooms. In Dubai, at the FIVE Palm Jumeirah, its linens are part of the rooms’ appeal, promising a tactile luxury that goes beyond the view of the Gulf. Many Ritz-Carlton and St Regis properties, but also smaller and more discreet addresses such as the XV Beacon in Boston or the Filario Hotel and Residences on Lake Como, do not merely purchase bedsheets. They buy into the assurance that every guest will experience the same level of comfort, whether the sheets are brand new or have already been through the laundry a hundred times.
Shop the ISSIMO x Frette La Posta Vecchia bed set here.
Frette Sailing the World
The company has also become a fixture in the world of yachting, where the stakes are even higher. Life at sea puts unique pressures on fabrics. Salt, humidity, and limited storage space mean linens must be both resilient and soft. The brand has shown it can deliver. Entire yachts have been outfitted with its products, including M/Y Frette, a 43-meter Palumbo yacht dressed head to toe in the company’s textiles. Even the Columbus Atlantique 43 has interiors shaped around its linens, robes and decorative accessories. At the Monaco Yacht Show, the brand presented its H by Frette collection as proof that the same standards found in hotel suites can thrive on the open water.
Discreet luxury
What distinguishes Frette is not branding or showmanship but consistency. A hotelier can order thousands of sets of sheets and expect each one to feel identical. Designers can request particular patterns or embroideries to suit a property’s identity, and Frette will deliver them without compromising on quality. The company understands that the real luxury lies in discretion. Many hotels do not announce that their linens are from Frette. They want guests to notice the feeling without seeing a label.
There are challenges, of course. Maintaining supplies of high-quality cotton in a strained global market is no small task. The push towards sustainability requires constant innovation in fibers and dyeing processes. Competition is also sharper than before, with newer linen brands eager to market themselves as disruptive alternatives. Yet Frette continues to navigate these pressures with the same patience it brings to its weaving looms.
As editors, we often debate what luxury really means. The appeal of Frette is that it delivers a quiet but undeniable proposition: a better night’s sleep. From the moment your body sinks into a mattress crowned with its sheets, your expectations shift. The fabric responds. It breathes, it supports, it caresses. There is no harshness, no scratch, no sense of synthetic sheen. In a luxury hotel or aboard a super yacht, that tactile pleasure becomes part of the narrative, the goal of the stay rather than just a detail of the surroundings.
Beyond bedding, the brand’s bath linens, robes, slippers, and table linens knit together a full sensory vocabulary. You don’t just rest better. You dine better, dress better, move better within the property. Frette becomes part of the invisible scaffolding of high luxury, holding everything together without calling attention to itself.
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Last Updated on January 7, 2026 by Editorial Team
