As always, Apple highlights in the press release about the numbers which records they were able to break this time. We’re talking about the “best March quarter ever,” driven particularly by “extraordinary iPhone demand” and increases across all product categories and regions.
The individual divisions in a year-on-year comparison
The official documents contain numerous other important key figures showing how the individual divisions developed. Apple hasn’t published unit numbers for a long time, only the sales of the individual divisions. The table below shows the sales of the individual divisions in the first calendar quarter, Apple’s second financial quarter – stated in billions of dollars:
| 2026 | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | |
| Mac | 8.4 | 7.95 | 7.4 | 7.2 | 10.4 | 9.1 | 5.35 | 5.5 |
| iPhone | 57 | 46.84 | 46 | 51.3 | 50.5 | 47.9 | 29 | 31 |
| iPad | 6.9 | 6.4 | 5.6 | 6.7 | 7.6 | 7.8 | 4.4 | 4.9 |
| Services | 31 | 26.6 | 23.9 | 20.9 | 19.8 | 16.9 | 13.35 | 11.45 |
| Miscellaneous | 7.9 | 7.5 | 7.9 | 8.8 | 8.8 | 7.8 | 6.3 | 5.1 |
The results present a familiar and expected picture. The rise in the services sector seems to be unstoppable, but of course the most important individual product remains the iPhone. Increases were also expected here, as demand for the iPhone 17 remained extremely high.
In March, Apple updated numerous products and, among other things, brought the MacBook Neo onto the market. However, only around two weeks of this are included in the current quarterly figures. The greatest effects are therefore only likely to be observed in the current quarter.
dividend
Anyone who holds Apple shares can look forward to a dividend of 27 cents per security, which brings the value up by one cent. The deadline for this is May 11th and the payment will then be made on May 14th.