In the beauty salon, one hectic day often follows the next: receiving customers, carrying out treatments, answering the telephone, managing inventory, preparing the cash register… and all without mistakes and without room for the unexpected. This is exactly why Planity was developed – the all-in-one software for cosmetic studios, which is intended to simplify everyday life in the salon and relieve the burden on owners.
The associated online booking platform is available in France, Germany and Belgium and attracts 14 million users every month, making it quicker and easier to book beauty appointments.
In this article you will find out more about the solution, which is already used by 50,000 salons – as well as some practical tips on how to best use the functions in everyday life.
Your appointment calendar, automatically filled around the clock
Whether a newly opened studio or an already established salon – everyone faces the same challenges: avoiding input errors, not losing customers because of missed calls, reacting flexibly to changes and still maintaining a well-timed daily schedule.
To overcome these challenges, online appointment booking with Planity becomes a real advantage. Your calendar fills automatically, gaps are optimized and every booking, change or cancellation updates in real time. Your customers benefit from an intuitive, seamless experience and can book an appointment 24/7 in just a few seconds from any device.
Tip: Take the time to set your time slots and services correctly. This way, your calendar stays optimally organized, your customers book more easily – and you can concentrate on what’s important: pampering your customers and offering high-quality services.
Planity: complete management of your institute with just one click
Running a salon means juggling daily between treatments and all the tasks in the background: scheduling, cash register, warehouse, sales overview… A balance that is difficult to maintain without a central tool.
In addition to the online calendar, which makes booking appointments easier and reduces missed calls, the integrated cash register software – including online payment – ensures a smooth payment process and fewer delays. The statistics of daily workloads and appointments show what is going particularly well, and the accounting export makes it easier to work with the tax advisor – a big time saver at the end of the month.
The online shop also opens an additional sales area for care products or gift cards, even outside opening hours. And inventory management prevents last-minute shortages with a reliable and centralized solution.
Tip: Make sure your checkout and online payment options are set up correctly. This makes every transaction easier, reduces delays and enables seamless, real-time tracking of your sales.
Increase the visibility of your institute among local customers
Planity gives beauty professionals a large online presence with 14 million users who regularly book appointments on Planity. A salon listed on the platform has a detailed profile that shows opening hours, team, services, photos and verified reviews – a plus for credibility and awareness. These profiles are structured to be quickly found by Google and appear in relevant search results, increasing the organic visibility of your business.
The platform also ensures an optimized online presence. Thanks to precise geolocation, salons appear in local search results when users search for them in their area – for example “cosmetic studio Cologne” or “nail studio Munich”. This way you can effectively reach local and specifically interested customers.
Tip: Always keep your information up to date and motivate your customers to leave verified reviews. In combination with regular optimization of your Planity profile, this increases your local reach and strengthens the digital presence of your institute!
Additional sales, loyal customers and new opportunities: increase your sales
Customers who book via a platform receive a complete overview of your beauty offering. New customers can find your institute more easily thanks to geolocation, while your regular customers can discover new treatments in your salon. Planity also facilitates additional sales – for example through gift cards, a safe method to delight customers and retain them in the long term.
SMS reminders reduce missed appointments and prevent lost sales. Notifications about available time slots thanks to a waiting list allow customers to book an earlier appointment and more easily fill gaps in the salon’s calendar. Paying in advance when booking also secures your income and prevents “no-shows”. The result: a permanently active studio, satisfied customers and a natural, steady increase in sales.
Tip: Make sure your services are always up to date and that all features like SMS, notifications, and gift cards are turned on. This is how you optimize your calendar, attract new customers and at the same time strengthen the loyalty of your regular customers – for solid growth.