We are looking for a data-driven Performance Marketing Specialist with hands-on experience in paid digital marketing and campaign optimisation. The role focuses on improving acquisition efficiency, managing ad spend, analysing conversion funnels, and achieving defined ROI, ROAS, and CAC targets across paid digital channels.
Key Responsibilities
Campaign Execution & Optimisation: Plan, launch, manage, and optimise paid campaigns across channels such as Meta, Google Ads, TikTok, and LinkedIn, with a focus on ROI and ROAS.
Funnel Analysis: Analyse the customer journey from impressions through to conversion, identify performance gaps, and optimise conversion points using Google Analytics, Mixpanel, or similar platforms.
Budget Management: Manage performance marketing budgets, monitor spend and returns, and adjust budget allocation based on campaign performance and marginal returns.
Testing & Experimentation: Plan and conduct A/B tests across ad creatives, landing pages, audience segments, and bidding strategies.
Reporting & Attribution: Develop and maintain performance dashboards and reports that provide clear insights into campaign performance, acquisition costs, conversions, and ROI.
Performance Monitoring: Track key metrics including CAC, LTV, ROAS, conversion rates, and channel performance, and identify opportunities for improvement.
Cross-functional Collaboration: Work with creative, content, sales, and product teams to improve campaign performance and conversion outcomes.
What we Offer
- Medical Insurance
- Competitive Salary
- Provident Fund
- Yearly Bonus
- Annual Incentives
Work Location: In person
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