About the Role
HHD Software is hiring a Performance Marketing Specialist for a UAE-based client. The ideal candidate must excel in both Google Ads and Meta Ads, focusing on full-funnel performance marketing, lead generation, sales, and revenue-focused campaigns.
This role begins as a 3-month contract with the possibility of extension or full-time hiring based on performance. The work model is hybrid with flexible in-office requirements.
Key Responsibilities
- Plan, build, and optimize Meta & Google Ads campaigns for multiple service categories.
- Develop full-funnel performance marketing strategies, including audience targeting, budgeting, and revenue forecasting.
- Maintain and improve key KPIs such as ROAS, CAC, CPC, CTR, and overall profitability.
- Run campaigns focused on sales, calls, lead generation, and app installs.
- Manage large-scale budgets with strict optimization and financial accuracy.
- Implement accurate tracking setups—Meta Pixel, CAPI, UTM parameters, Google Tag Manager, events, and conversions.
- Conduct weekly account audits with data-driven insights and improvement plans.
- Collaborate closely with internal teams on creatives, landing pages, and campaign direction.
- Execute A/B testing for audiences, creatives, bidding strategies, and placements.
- Ensure proper scaling of campaigns without compromising cost efficiency.
- Prepare clear weekly and monthly performance reports for management.
Compensation & Contract Terms
- Market-competitive salary (based on experience and portfolio).
- Performance-based bonuses tied to KPIs such as ROAS, CAC, and revenue targets.
- Flexible remote work schedule.
- Opportunity to work with a rapidly growing UAE-based marketplace.
How to Apply
Please send your latest CV + portfolio/case studies, to including:
- Campaign results
- Total ad spend managed
- Metrics (ROAS, CAC, sales generated)
- Sample dashboards or reports
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