Price too high, target group too small
Both an M2 Extreme and an M3 Extreme were largely ready for the market. The goal was to use it in the Mac Pro in order to clearly position it as the top model. Although technically nothing stood in the way of the introduction, Apple decided not to release the high-end chips. Two reasons led the company to decide not to compete with the Extreme variants: high production costs and very low demand for corresponding configurations. As we now know, the decision was even more far-reaching, because Apple completely decided not to develop a new Mac Pro and instead completely discontinued the model series.
…and another Mac Pro with Intel processors
But another part of Gurman’s report is even more curious. Apple not only wanted to introduce a Mac Pro with M3 Ultra/Extreme, but also developed another Intel-based version at the same time. This would have been aimed at users who continue to rely on hardware/software functions that are not available on ARM Macs. Apparently the target group was considered to be just as manageable as in the case of the Extreme chips – and no further Mac Pro with Intel was brought onto the market. Apple originally planned the M3-equipped variant for early 2025, i.e. together with the Mac Studio.

