Lufthansa City Center International has partnered with Acai Travel to introduce AI-powered automation tools across its global travel agency network. The collaboration aims to improve operational efficiency, reduce manual workload, accelerate customer service processes, and support travel consultants with intelligent automation solutions for bookings, disruptions, and itinerary management.
Frankfurt- Frankfurt-based Lufthansa City Center International (LCCI) has announced a strategic partnership with Acai Travel, an AI-driven automation provider specializing in travel operations, in a move designed to modernize and streamline travel agency services across its global network.
The agreement positions Acai Travel as a preferred technology partner within the Lufthansa City Center International ecosystem, giving member agencies access to AI-powered tools capable of automating complex travel management tasks.
According to LCCI, the partnership is aimed at helping agencies improve efficiency, reduce operational pressure, and enhance customer service in an increasingly demanding travel environment.
AI Agents for Travel Operations
Acai Travel’s platform is built around autonomous AI travel agents that work directly within Global Distribution Systems (GDS) and customer experience platforms. The technology can operate in “copilot mode,” where travel advisors supervise AI-assisted tasks, or in a fully automated “autopilot” mode.
The platform is designed to handle a wide range of travel servicing functions, including:
- Flight availability searches
- Itinerary recommendations
- Rebookings and cancellations
- Schedule changes
- Disruption management
LCCI said the system will help agencies significantly reduce handling times and minimize operational errors while allowing travel professionals to focus more on personalized consulting and customer relationships.
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The company also noted that the technology can reduce training requirements and make it easier for agencies to deploy consultants without extensive GDS expertise.
Leadership comments
Heiko Brix, Managing Director of Lufthansa City Center International, described the partnership as part of the organization’s long-term innovation strategy.
“This partnership reflects our strategic ambition to actively integrate innovative, practical solutions that deliver measurable value to our LCC members,” Brix said. “Acai Travel stood out for its ability to simplify complex workflows, increase efficiency, and help our agencies respond faster and more effectively to customer needs in today’s highly dynamic travel environment.”
Siiri Palisaar, Senior Director Sales Steering at LCCI, emphasizes the importance of trusted technology partnerships within the organization’s global franchise network.
“We see our role as a franchisor as being a true sparring partner for our agencies on key technological and operational topics,” Palisaar said. “By continuously expanding our ecosystem of trusted, carefully vetted partners, we ensure our agencies have access to best-in-class tools that address real-world challenges in an increasingly complex travel environment.”
Ron Glickman, Founding Head of Sales & Marketing at Acai Travel, said the partnership demonstrates the growing importance of AI automation in global travel operations.
“Lufthansa City Center International represents exactly the kind of global agency network where Acai’s automation delivers the most impact,” Glickman said, adding that the company looks forward to engaging directly with agencies during the upcoming LCC Summit in Vilnius.
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LCC Summit 2026 in Vilnius
As part of the collaboration, Acai Travel will participate as a sponsor and technology partner at the LCC Summit 2026, scheduled to take place in Vilnius this June. The event is expected to bring together representatives from approximately 150 Lufthansa City Center agencies worldwide.
The summit will provide Acai Travel with an opportunity to showcase its AI-driven automation solutions directly to agency leaders and travel professionals from across the international LCC network.
About Lufthansa City Center
Lufthansa City Center is one of the world’s largest independent franchise organizations in the travel agency sector, operating approximately 600 offices across 110 countries.
The organization reported a total turnover of EUR 7.78 billion during the 2025 business year and serves both leisure and corporate travel markets. In Germany alone, the network includes 280 owner-managed travel agencies employing approximately 1,800 staff members. Internationally, LCC offices employ around 6,500 travel professionals.
LCCI is headquartered in Frankfurt, Germany, and oversees the international franchise network.
Growing Role of AI in Travel
The partnership highlights the accelerating adoption of artificial intelligence across the global travel sector, particularly in areas involving customer servicing, disruption handling, and operational support.
As travel agencies continue facing rising service demands and staffing challenges, AI-powered automation tools are increasingly being viewed as a way to improve response times while maintaining personalized customer service.
For Lufthansa City Center International, the collaboration with Acai Travel reflects a broader strategy of integrating scalable technology solutions that support both operational efficiency and long-term competitiveness across its worldwide agency network.
