The Jamaica Tourist Board’s Easter campaign has won a Gold ADDY for Cinematography at the 2026 AAF-Caribbean American Advertising Awards. Created with The LAB, the visually striking campaign celebrates Jamaica’s culture, cuisine, and Carnival spirit, inspiring the diaspora to reconnect with the island during one of its most vibrant seasons.
Kingston, Jamaica – The Jamaica Tourist Board’s Easter Campaign video has earned a prestigious Gold ADDY Award for Cinematography at the 2026 AAF-Caribbean American Advertising Awards, highlighting the island’s continued excellence in creative storytelling and destination marketing.
Developed in collaboration with The Limners and Bards Limited (The LAB), the award-winning campaign showcases Jamaica’s vibrant culture through visually compelling narratives that resonate with audiences across the United States and the Caribbean.
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“We are proud to see Jamaica’s culture and spirit brought to life,” said Hon. Edmund Bartlett, Jamaica’s Minister of Tourism. “Through this powerful storytelling, we are able to showcase the vibrancy of our island and strengthen the connection between Jamaica and its global diaspora.”
The American Advertising Awards, presented annually by the American Advertising Federation (AAF), represent the advertising industry’s largest and most comprehensive competition. The program honors outstanding creative work and recognizes excellence across a wide range of media and markets.
The Jamaica Tourist Board’s Easter campaign was specifically designed to reconnect members of the Jamaican diaspora with the island during one of its most festive seasons. Through cinematic visuals and rich storytelling, the campaign captures the essence of Easter in Jamaica—from traditional seafood feasts and the electrifying energy of Carnival to intimate moments of togetherness set against breathtaking natural backdrops.
“The campaign beautifully captures the authenticity and joy that define Easter in Jamaica,” said Donovan White, Director of Tourism. “By highlighting the island’s cuisine, celebrations, and natural beauty, the creativity brings to life the experiences that make Jamaica such a special place to visit.”
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This recognition underscores the strength of Jamaica’s creative partnerships and the effectiveness of immersive visual storytelling in promoting the destination globally. It further reinforces Jamaica’s position as a leading hub for culture, celebration, and meaningful connection.
