In partnership with Sandals Resorts, the Sandals Resorts Jamaica Cultural Exchange Pavilion will spotlight the island’s global impact on music, cuisine, and craftsmanshipJamaica has taken center stage at the 2026 New Orleans Jazz & Heritage Festival, as the Jamaica Tourist Board and Sandals Resorts co-sponsor the Sandals Resorts Jamaica Cultural Exchange Pavilion, an immersive hub celebrating the island’s global impact on music, cuisine, and craftsmanship.
Being held over two weekends, April 23-26 and April 30-May 3, Jazz Fest will serve as a dynamic platform to spotlight Jamaica’s creative spirit.
“We are proud to bring Jamaica to the New Orleans Jazz & Heritage Festival. Music, art and culinary innovation have always been at the heart of our identity, and the Cultural Exchange Pavilion is the perfect stage to showcase the depth of our heritage and reinforce Jamaica’s position as a leading destination,” said Minister of Tourism, Hon Edmund Bartlett.
At the heart of the festival, the pavilion – marking its 30thth year at Jazz Fest – will welcome Jamaican artisans, showcasing handcrafted goods made from locally sourced materials. During the second weekend, the Sandals Foundation, the philanthropic arm of Sandals Resorts, will showcase two Jamaican artisans, Sheldon Daily, known for his intricate straw work, and Dana Baugh, whose ceramics reflect a modern interpretation of Jamaican design, part of a broader on-island initiative to elevate local crafters and connect guests to the Caribbean’s creative heritage.
Festivalgoers can also savor authentic Jamaican flavors from slow-braised oxtail, classic rice and peas, jerk-spiced specialties, and tangy escovitch fish, complemented by signature Appleton Estate Jamaica Rum cocktails, including a festival-exclusive “One Love Jamaican Rum Punch,” crafted just for Jazz Fest.
“Jamaica isn’t just a place you just visit; it’s something you feel,” said Donovan White, Director of Tourism. “From the music to the flavors to the creativity of our people, there’s an energy that stays with you. Jazz Fest gives us the perfect opportunity to share that spirit in a way that’s immersive, vibrant, and unmistakably Jamaican.”
Beyond the Pavilion, the island’s influence resonates throughout Jazz Fest. The lineup features globally recognized Jamaican artists, including Ziggy Marley, Stephen Marley, and Sean Paul, alongside contemporary voices such as Protoje, Koffee, Lutan Fyah, Jesse Royal, Sevana, and Grammy nominee Lila Iké. Together, they showcase the global impact of reggae and dancehall.
“The Festival is grateful to Sandals Resorts and the Jamaica Tourist Board for helping us bring the magic of Jamaica to Jazz Fest this year,” said Quint Davis, Producer/Director of the New Orleans Jazz & Heritage Festival. “Both cultures are famous for giving the world music that inspires great joy, and we hope our celebration of Jamaica inspires people to experience the country for themselves.”
Perfect for recharging between sets, the nearby Sandals Resorts and Jamaica Tent will immerse guests even deeper in Jamaica’s spirit with an interactive photo experience bringing the island’s iconic attractions, like Martha Brae bamboo rafting, to life. The tent will also feature installations inspired by BLŪM, Sandals Resorts’ signature café concept rooted in Jamaica’s Blue Mountains, and a stylized Dunn’s Rum Club bar seating area, modeled after the location at Sandals Dunn’s River. Guests can also stop by to play a game of dominoes, access exclusive rum cocktail recipes, and get a coupon for free shipping on their own bottle of Appleton Estate® Signature Jamaica Rum via ReserveBar to enjoy at home.
Each day, a festival-exclusive sweepstakes will offer attendees a chance to win all-inclusive trips to Jamaica, including four-day, three-night stays for two adults at Sandals Montego Bay, Sandals Royal Caribbean, or Sandals South Coast – as Sandals Resorts prepares to unveil a fully transformed resort experience at these Jamaican resorts this winter – or a four-day, three-night all-inclusive stay for a family of four at Beaches Negril.
The Jamaica Tourist Board’s participation in Jazz Fest reflects its continued commitment to elevating Jamaica’s global presence through cultural storytelling and experiential travel.
For more information on the 2026 New Orleans Jazz & Heritage Festival and the Cultural Exchange Pavilion, visit NoJazzFest.com/cultural-exchange-pavilion/.
For more information about Jamaica and to start planning your next trip, please visit visitjamaica.com.
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Madrid, Milan, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
For details on upcoming special events, attractions, and accommodations in Jamaica, go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, X, Instagram, Pinterest and YouTube. View the JTB blog at www.visitjamaica.com/blog/