On its 60th anniversary, ITB Berlin opened with polished programs and flawless organization — but noticeably fewer exhibitors. Middle Eastern pavilions were scaled back, lines were gone, and empty seats surprised veterans. Yet amid global disruption, resilience prevailed, echoing Jamaica’s Minister Bartlett: tourism will endure, and tomorrow can only get better.
SOURCE: ITB Berlin 2026 Opens with Space to Breathe — and a Powerful Reminder That Tourism Resilience Endures BY: eTurboNews | eTN