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Interview after criticism: Finn CEO understands the “displeasure” of customers

Maximilian Wühr has been CEO at Finn since April 2023.
FINN/Collage: Dominik Schmitt

Finn is one of the rising stars of the German startup scene. The company relies on a car subscription: customers choose their vehicle online, pay a monthly rate – and receive a package that bundles services such as registration, insurance, maintenance and taxes. An offer that meets high demand – and is growing rapidly. Pure annualized subscription sales are now over 250 million euros, a growth of 60 percent in 2025. In addition, Finn has achieved a positive operating result for the first time, as CEO Maximilian Wühr reveals in an interview with Gründerszene.



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