Every founder knows customer acquisition costs (CAC). Hardly any pitch deck can do without this key figure. To do this, you test, optimize and iterate until the funnel is efficient enough to scale. But then comes fundraising.
Suddenly structure and systematics disappear. Founders write to investors, hold discussions, wait for answers, without a clear plan. The parallel is obvious: If you want to win customers efficiently, why not investors too?
What is behind investor acquisition costs
Investor acquisition costs essentially describe what it costs you to raise capital. This does not just mean direct expenses, but above all time and opportunity costs. So everything you can’t do during this time.