The DHDL deal for Hansegrün has fallen through – the founders Jordan and Soll are going their separate ways with the investors after the show. Gründerszene asked.
While other founders go through their numbers again before their DHDL pitch, Lukas Jordan (34) and Till Soll (31) get into the push-up position before their appearance. Backstage they do planks and push each other. So hyped, the friends and their startup Hansegrün appear in front of the investors at DHDL – and win two lions for themselves. After the show, however, things turned out differently, as Gründerszene found out.
That’s what Hansegrün is all about
The founding duo founded their startup in Hamburg in 2021: Since then, Hansegrün has been selling nutritional supplements in shot format that can be mixed – on a powder basis made primarily from freeze-dried organic fruits and vegetables such as ginger, lemon or acerola. The principle: put the powder in the glass, add water and stir.
According to the founders, one pack of their product can replace up to 60 bottled shots. “We wanted to rethink healthy shots – more sustainable, cheaper and individually dosed,” says Jordan.
Read too
1.7 million euros in sales
According to their own information, Jordan and Soll achieved sales of 1.7 million euros within a year. The company is profitable, they say in the cave. The valuation is 3.5 million euros. In their pitch, Jordan and Soll are demanding 350,000 euros for ten percent of the shares in Hansegrün.
Not all lions are enthusiastic about their product: Carsten Maschmeyer expresses doubts about the product’s level of innovation. He says: “You didn’t invent an ingredient or the combination. So it’s not that revolutionary for me.”
Three Lions offers and one deal – for now
But: Frank Thelen is enthusiastic. “We need more identification with my homeland again. Selling a Hamburg soul throughout Germany and the world is absolutely possible. I think it’s great. The product fits. I would really enjoy continuing to build the product with you.” He offers the founders 350,000 euros – but for 20 percent of the shares.
Judith Williams is also interested. However, she is demanding 350,000 euros for 25 percent and justifies her offer with the words: “If you find people who you realize are fundamentally honest, solid guys who stand by everything they are: authentic. I feel that with you. I’ll make you an offer.”
And Ralf Dümmel also offers 350,000 euros for 20 percent. He says: “I liked the product fantastically and I’m impressed by the numbers. Logically, I’ll make you an offer.”
Read too
Judith Williams and Frank Thelen decide to join forces and make the two Hansegrün founders a joint offer: initially 350,000 euros for 25 percent, then they increase to 400,000 euros for 25 percent. There are negotiations, but they then agree with Jordan and Soll on 350,000 euros for 20 percent.
But did the deal actually happen? Gründerszene asked.
That’s why the deal fell through
However, after the broadcast, the collaboration did not take place. When asked by Gründerszene, the spokeswoman for the Hamburg founders said: “As part of the due diligence, different ideas regarding the strategic direction emerged. After intensive discussions, the investment process was therefore not pursued further at the request of the founders Till and Lukas with a heavy heart.” The deal agreed on in the broadcast has therefore fallen through.