Guernsey is redefining island tourism by targeting high-value visitors instead of mass arrivals. Facing strong competition from Mediterranean destinations and nearby Jersey, the Channel Island is betting on authenticity, heritage, and boutique experiences — but air connectivity, cruise decline, and global visibility remain critical challenges for its tourism future.
SOURCE: Guernsey vs. the Mediterranean: How a Small Channel Island Is Reinventing Tourism to Stay Competitive BY: eTurboNews | eTN