In sales, 2026 will be all about AI-supported efficiency, better buyer experience and legally compliant digitalization. As CRM systems develop from pure data storage to revenue-controlling platforms, digital sales rooms, conversation intelligence and modern contract management are becoming massively more important. If you want to sell quickly, transparently and compliantly today, you need tools that automate processes without losing the relationship with the customer.
In order to provide an overview, we evaluate thousands of tools every year based on user numbers and ratings in order to be able to present you the top software solutions of the year. For the OMR Reviews Top 100 Report 2026, almost 9,000 reviews were once again included in our ranking.
Here is an overview of the software solutions from the sales area that made it into the top 100 in 2026:
CRM & Revenue: Control pipeline cleanly, improve forecasts
HubSpot Sales Hub: CRM classic with a strong focus on automation
HubSpot will remain a central player in the sales tech stack in 2026. The CRM tool bundles the sales pipeline, deals, activities, automation and reporting in one platform and is particularly popular because it can be used quickly and integrates well with marketing and service processes.
Ideal for: Startups and scaleups who are looking for a scalable CRM and want to automate processes without tool breaks.
cobra CRM: GDPR-compliant CRM “Made for Germany”
cobra positions itself as a professional CRM system that reliably reflects GDPR requirements – including legally compliant data collection, maintenance and deletion. This makes it particularly interesting for organizations that have strict data protection and compliance requirements or prefer a classic, easily structured CRM solution.
Ideal for: Medium-sized startups and companies with a focus on data protection, compliance and structured customer processes.
BSI Customer Suite: European CRM/CX platform with AI
The BSI Customer Suite is positioned as an AI-supported, fully integrated CRM/CX solution from Europe – with the aim of seamlessly mapping customer journeys across marketing, sales and service. Particularly relevant: focus on digital sovereignty and modern CX functionality.
Ideal for: Growth companies that see a CRM not just as a database, but as an end-to-end CX platform.
Scale.ai: All-in-One CRM + Sales Automation
Scaling.ai promises a central platform that connects CRM, automation and KPI transparency. According to the provider, sales processes are structured, routine tasks are automated and channels such as email, telephony, WhatsApp and calendars are integrated – with the aim of increasing sales with the same team.
Ideal for: SMEs and growing teams who want to quickly introduce structure and reduce tool chaos.
Digital Sales Rooms: Improve buyer experience, close deals faster
Along AI: Digital Sales Room + EU/GDPR Hosting
Along is a digital sales room solution that brings buyers and sellers together in a shared workspace – including content, status, deal progress and collaboration. Particularly important for many EU teams: hosting in the Frankfurt am Main data center and clear GDPR orientation.
Ideal for: B2B startups with more complex deals and multiple stakeholders who want more transparency and faster decisions in the sales process.
emlen: Personalized sales rooms with engagement insights
emlen relies heavily on personalized digital sales rooms and provides real-time signals about what content prospects consume, how long they view it and whether content is forwarded. This supports more precise follow-up and prioritization in the pipeline.
Ideal for: Teams that want to bring sales enablement and deal intelligence together and derive clear next steps from content consumption.
Conversation Intelligence & Deal Execution: Turning conversations into real revenue signals
kickscale: Revenue Intelligence from Sales Calls – “Hosted in Germany”
kickscale transforms sales meetings into actionable insights: conversations are automatically recorded, synchronized with the CRM and made available as deal and coaching data. The focus is on more objective forecasts, clear deal prioritization and customer understanding – with reference to hosting in Germany.
Ideal for: Founders and sales leads who want to build data-driven sales early on and learn more quickly which arguments really work.
Contract management & e-signature: faster, cleaner, compliance-ready
fynk: AI-supported contract management for scalable creation & signing
fynk is a CLM/contract management solution that focuses in particular on scalable contract creation, templates, workflows, collaboration and electronic signatures. The focus is on keeping structure and terminology consistent and automating the process from drafting to signature.
Ideal for: Teams with recurring contracts, proposals and standardized documents who want less copy/paste and fewer coordination loops.
ContractHero: AI-supported contract management for deadlines, risks & structure
ContractHero offers a central platform that automatically reads, structures and summarizes contracts – to avoid manual lists, overlooked deadlines and Excel chaos. AI analysis, deadline management, structured workflows and clarity are the focus.
Ideal for: Teams that have to manage a lot of contract documents and want to keep legal risks and deadlines under control.
Inhubber: Contract Lifecycle Management + integrated e-signature (Made in Germany)
Inhubber describes itself as a digital platform for contract management including central storage, role-based access, auditability, automated reminders and integrated e-signature. AI-supported extraction of relevant contract data is also emphasized as a feature.
Ideal for: Companies that need to standardize contracts across departments (sales, purchasing, HR) and manage access rights properly.
Skribble: E-signatures according to eIDAS (incl. QES) & Swiss standards
Skribble covers the three signature standards (EES, FES, QES) and positions itself clearly for legally valid signatures. QES can replace the handwritten signature – depending on the document requirements.
Ideal for: Teams that particularly need legally binding signatures (e.g. for larger customers or regulated industries).
sproof sign: European e-signature alternative (eIDAS compliant, ISO 27001)
sproof sign focuses on security and European orientation – including eIDAS-compliant digital signatures and identity verification for B2B and B2C. The Austrian provider also highlights ISO 27001 as well as development and hosting in Europe.
Ideal for: Startups looking for a European signature solution with a strong compliance focus.
Paperless: eSignature + Workflows + CLM approach
Paperless combines electronic signature with Workflow Designer, API integrations and more process-oriented document/contract management. The goal: fewer errors, shorter throughput times, more measurable savings through automation.
Ideal for: Teams that do not want to map signatures in isolation, but rather as an end-to-end process (including automation).
In 2026, sales tech will be “smarter” – and more European
The excerpt from the top 100 ranking shows very clearly where the journey is headed:
- CRM is developing into the central revenue platform (HubSpot, cobra, BSI, Scaling.ai)
- Digital sales rooms are becoming standard in B2B (Along AI, emlen)
- AI-powered deal and conversation analysis delivers measurable levers (kickscale)
- Contracting & signatures are increasingly becoming “compliance-first” and workflow-driven in Europe (fynk, ContractHero, Inhubber, Skribble, sproof, Paperless)
A practical tip for founders: If you’re just starting out, you don’t need everything at once. In the beginning it is usually enough: CRM + signature + (optional) sales room, and as deals become more complex: contract management + conversation intelligence.
The best combination depends on whether you want to prioritize more pipeline transparency, faster closings, better buyer experience or legally compliant contract management. Anyone who has the right tools in their stack will gain a real advantage in 2026.
About the author
Marvin Müller is VP Marketing at OMR Reviews and has been there since the beginning. After working at Google (Lead Generation & Media), he was one of the first employees to move to OMR Reviews to build marketing from the ground up. Today he and his team are responsible for the go-to-market strategy and the growth of the platform – and he deals daily with how software buyers research, compare and make purchasing decisions. By working on one of the leading B2B software information platforms in DACH, he brings data- and practical insights into evaluation signals, buying intent and the factors that really influence software decisions.
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