eTurboNews has renewed its strategic media partnership with World Travel Market Africa ahead of the 2026 event in Cape Town. The collaboration aims to amplify Africa’s tourism voice globally, highlighting the continent’s growing importance in international travel and strengthening industry connections.
Cape Town – Berlin – Honolulu – eTurboNews has officially renewed its long-standing media partnership with World Travel Market (WTM) Africareaffirming a shared commitment to amplifying Africa’s growing role in global tourism.
The renewed collaboration comes ahead of WTM Africa 2026set to take place from April 13-15 at the Cape Town International Convention Center. The event is widely recognized as Africa’s leading business-to-business (B2B) travel and tourism exhibition, bringing together thousands of industry professionals from across the continent and beyond.
WTM Africa, part of the global WTM portfolio, has positioned itself as a key platform connecting African tourism stakeholders with international buyers, media, and investors while promoting the continent’s various travel offerings to the world.
Strengthening Africa’s Global Tourism Voice
“We are excited to welcome eTurboNews as an official media partner of WTM Africa 2026. As one of the travel industry’s longest-standing and most widely read global platforms, eTurboNews is exactly the kind of partner that helps us ensure Africa’s most important tourism conversations reach the world. We look forward to amplifying the continent’s stories together.”
— Olivia Gradidge, Marketing Manager: Travel, Tourism and Sport, RX Africa
WTM Africa | Travel & Tourism Expo in South Africa
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The partnership underscores the growing importance of global media platforms in shaping tourism narratives and supporting Africa’s continued rise as a competitive and dynamic destination.
WTM Africa attracts more than 6,000 travel professionals and facilitates business connections through pre-scheduled meetings, networking events, and knowledge-sharing sessions focused on trends, innovation, and sustainable tourism.
A Partnership Rooted in African Tourism Growth
eTurboNews Publisher Juergen Steinmetz highlighted the historical significance of the collaboration:
“We’re equally excited to renew our long-term partnership that started with our launch of the African Tourism Board in 2018 at WTM in Cape Town.
In today’s geopolitical times, tourism to Africa has never been hotter, and WTM Africa has played a major role in helping the continent reach this stage.”
The renewed agreement reflects both organizations’ shared vision of strengthening Africa’s tourism ecosystem and enhancing international visibility for destinations across the continent.
WTM Africa 2026: A Platform for Innovation and Opportunity
The 2026 edition of WTM Africa is expected to deliver an expanded program, including new workshops, investment forums, and content tracks addressing key industry topics such as artificial intelligence, sustainability, and evolving traveler behavior.
As a hub for ideas, partnerships, and business development, the event continues to play a critical role in driving tourism growth across Africa by connecting local stakeholders with global markets.
Looking Ahead
African Tourism Board Global – Trusted Provider Program
The African Tourism Board Trusted Travel Provider Program connects verified African tourism businesses with global markets through credibility, safety, and marketing support.
With Africa’s tourism sector gaining momentum and global interest surging, the renewed partnership between eTurboNews and WTM Africa comes at a pivotal time. Together, both organizations aim to elevate African travel stories, foster meaningful industry dialogue, and support sustainable growth across the continent.
As preparations for WTM Africa 2026 intensify, the collaboration is set to ensure that Africa’s voice in global tourism is louder—and more influential—than ever before.