Numbers don’t lie (for now).
More than 85 million iPhones sold within three months cannot lie – and document how many customers are convinced of the quality of the product. But here there is already the first limitation. When it comes to hardware, especially the chips it develops in-house, Apple is in fact doing brilliantly. Anyone who chooses an iPhone or a Mac will receive what is currently technically feasible and far above average in many aspects. However, the formula that was often mentioned in the 00s and 10s: “Hardware, okay, but software is top notch!” turned into the opposite. Hardly anyone criticizes the excellent products themselves, but rather how weaknesses in the software are becoming more and more apparent.
Customers see the almost perfect hardware
This is exactly where something can be observed for the group mentioned at the beginning, but which has not yet reached the customer. The problems lie in the depths. Apple has increasingly preferred to start a lot of new things and pay attention to “glossy effects” rather than dealing with existing mistakes. People are happy to throw moderately mature frameworks or functions onto the market, but hardly care about further maintenance since the next feature updates are already pending – some of which are based on already half-baked foundations.
