BIT 2026 in Milan marked a strategic shift for global tourism trade shows, placing “Travel Makers” and industry collaboration at the center of innovation. With more than 1,000 exhibitors and 100+ hours of talks, the event highlighted how creativity, AI, storytelling and relationships are reshaping business opportunities across the travel industry.
SOURCE: BIT 2026: Milan Reinvents the Travel Trade Show — Putting People, Not Products, at the Center of Tourism’s Future BY: eTurboNews | eTN