Record quarter due to iPhone 17 is considered certain
One thing is almost certain among market observers: it was probably the most successful quarter in the company’s history. Although there were additional burdens due to certain tariffs that could not be avoided, the estimated $1.4 billion was more than offset by the above-average performance of the iPhone 17. According to forecasts, the increase could be more than six percent (see article).
Mac and iPad
Typically, updated hardware in the Mac sector is also associated with higher sales. In October, Apple introduced the first Mac with an M5 processor (MacBook Pro 14″), but the iPad sector is likely to benefit from the new iPad Pro M5. However, the Vision Pro M5, which was also launched, will most likely have very little impact on the quarterly figures.
Annual general meeting for investors
A month later, the “Annual Shareholders Meeting” follows, i.e. the annual general meeting for investors. Anyone who owned at least one Apple share as of the deadline (January 2, 2026) is eligible to participate. At the virtual event, Apple presents a report on the last fiscal year and submits various requests for voting – although the voting results almost always follow what Apple recommends. However, there is an interesting change. Actually, members of the “Board of Directors” are only allowed to be 75 years old, but this rule is to be overridden for Chairman Art Levinson and Ron Sugar. The two are standing for re-election.