An innovative art exhibition titled Art for Tourism will be presented in Yangon this June, highlighting the role of visual art in promoting tourism, preserving cultural heritage and creating meaningful connections between travelers and destinations.
An innovative art exhibition titled Art for Tourism will be presented in Yangon this June, highlighting the role of visual art in promoting tourism, preserving cultural heritage, and creating meaningful connections between travelers and destinations.
Organized in conjunction with the Mekong Tourism Forum 2026 and supported by the Ministry of Hotels and Tourism and the Ministry of Religious Affairs and Culture of Myanmar, the exhibition will be showcased at a hotel in Yangon.
Curated by travel consultant and independent art curator Jaffee Yee, the exhibition features the work of three contemporary Myanmar watercolor artists: Arkar Myo, Aung Htet Lwin and Sai Pyae Sone Aye.
Through a collection of watercolor paintings, visitors are invited to experience some of Myanmar’s most iconic destinations, including Shwedagon Pagoda, Mandalay Palace, Shwenandaw Monastery, Inle Lake, Bagan and Hpa-An.
Ministry of Hotels, Tourism and culture
Official tourism website for Myanmar.
For curator Jaffee Yee, the exhibition demonstrates how art can inspire travel and cultural understanding.
“Art captures the spirit of a place in a unique way,” said Yee. “We hope these paintings encourage visitors to discover more of Myanmar’s culture, heritage and people.”
The exhibition reflects the growing global interest in creative tourism, where travelers seek authentic cultural experiences and deeper engagement with local communities.
Its connection with the Mekong Tourism Forum 2026 further highlights the importance of culture as a driver of sustainable tourism. The Forum brings together tourism leaders and industry professionals from across the Greater Mekong Subregion to explore opportunities for collaboration, innovation, and responsible tourism development.
A spokesman for the Ministry of Hotels and Tourism welcomed the initiative.
“Art offers a powerful way to share Myanmar’s heritage and creativity with the world,” the speaker said. “It helps build understanding, appreciation and interest in our destinations.”
By presenting Myanmar’s cultural treasures through the eyes of contemporary artists, Art for Tourism aims to generate greater international interest in the country and support efforts to attract culturally motivated travelers.
The exhibition is open to hotel guests, art collectors, tourism professionals, media representatives and members of the public.
