Apple’s second financial quarter of 2026 ended on March 31st, as counting always begins on October 1st. The company has now also announced when it plans to provide more detailed information about its performance in January, February and March. The next quarterly conference with the announcement of the figures will take place on April 30th. Tim Cook and CFO Kevan Parekh will then provide an inventory report as usual and also answer questions from the market observers who have joined in. In all likelihood, Apple will have shined again, partly due to its Mac business. Significant increase in sales expected
The most important hard expectation is Apple’s own forecast: Parekh recently forecast 13 to 16 percent sales growth for the March quarter. Based on the previous year’s value of $95.4 billion, this results in expected sales of around $107.8 to 110.7 billion. For market experts and investors, it is not just the pure numbers that are interesting, but also the margin. Supply bottlenecks and component prices could have had a significant impact and forced Apple to spend above average. This is exactly what Cook had already indicated three months ago and talked about being more affected by it as the year progressed.
Records on the Mac?
There were several important announcements in the Mac sector, which probably caused higher sales – the MacBook Pro with M5 Pro/Max, the MacBook Air M5 and the new MacBook Neo have been available since the middle of the month. The latter in particular supposedly produces very high quantities. A year ago, the division’s sales were almost eight billion dollars, this time Apple is likely to score even better.
Just a few days ago, a market study confirmed that the company was virtually outrunning the industry. While many manufacturers react by increasing prices, Apple is launching the cheapest notebook in MacBook history to date – and is opening up completely new customer groups.
