McDonald’s new German advertising campaign highlights local farmers and “100% German beef,” signaling a shift away from overt American imagery. The strategy reflects changing European sentiment toward US brands amid Trump-era politics, showing how geopolitics increasingly influences consumer perception, tourism narratives, and the global identity of iconic companies.
SOURCE: 100% German Beef, 0% American Image? McDonald’s New Ads Reveal Europe’s Growing Distance From Trump-Era America BY: eTurboNews | eTN